Don’t Tell Summer is a lifestyle brand creating unique events, content and products that inspire you to do what you would love to do now, rather than waiting for some point in the future.
We’re a global community of rad like-minded people going against the grain, doing what we love, and encouraging the people around us to do the same.
DTS was founded in 2012 in a small college town in Orange County, California to inspire our generation to do what we would love to do now, rather than waiting for some point the future.
Our founder, Olivia O’Connor, had been going back and forth between Australia and California and kept missing summer. While it wasn’t the summer weather she was used to, they were the best ‘summers’ of her life because she finally felt like she wasn’t waiting for anything; to be herself and to do what she would love to do.
After the site launched to share stories of rad people doing what they love now, in hopes to inspire others to do the same, we made hats before going to a house party. DontTellSummer was splashed across the sides and the hats felt like a uniform for having fun, being yourself and living free.
After graduating college, Olivia moved to Australia full-time, where DTS began to grow as a lifestyle blog and hat brand. Hats with a Purpose™ was created to inspire you to do what you would love to do now, rather than waiting for some point in the future. Every time you put on the hat, it’s a declaration to live an authentic, rad life. Whether that’s saying yes to going for a surf that day, or to a dream that’s been sitting in your heart, they are here as a reminder to do what you love, what completely excites you.
A portion of every purchase goes to a young person with a big dream.
Rad Livin’ stories have been a main feature on our site since the launch – sharing interviews with people who are doing what they love now.
We wanted a way to bring that to life and #RadLivin was created. #RadLivin is a unique event created to inspire you to do what you love now. It brings together Speakers, Live Music and rad like-minded people to get inspired, share their dreams, and celebrate living life to the fullest.
#RadLivin is about like-minded going for their dreams, and encouraging the person next to them to do the same. Through #RadLivin, a community has grown globally filled with people who want to do what they love now, are doing what they love now, and who are inspiring the people around them to do the same.